TAKE IT SLOW, funded under Priority Axis “Environment and cultural heritage” – Specific Objective 3.1 - Make natural and cultural heritage a leverage for sustainable and more balanced territorial development , has the overall objective to increase the prosperity and the green growth potential of the Mediterranean islands, coastline and inland across the project area as highly specialized TAKE IT SLOW destinations by boosting the cross-border partnership to achieve tangible changes in destination management.

The action aims at defining, managing and promoting the Adriatic Region as a smart, integrated, sustainable, accessible - throughout the year -, green and slow tourist destination in the Mediterranean region based on a common natural and cultural heritage that is preserved and valorized. It will maximize the impact of the Programme overall objective towards tangible results; meet the priorities of smart, sustainable and inclusive growth; strengthen the collaboration between institutions, entrepreneurs, educational institutions, the civil and private sector of the Adriatic region.

TAKE IT SLOW will focus on the potential that heritage carries of developing maritime and coastal tourism, in order to achieve economic, social and territorial cohesion of joint cross-border Adriatic tourism destinations, thus enabling regional and local stakeholders to exchange knowledge, develop and implement pilot actions and test new policies, products and services.